A: We are able to make custom rugs in hundreds of different colors and designs. Also we use traditional methods to dye our handmade rugs – green colors coming from walnut skin or red from pomegranate skin. We use handspun wool and custom hand knots.
Q: What incentives are their for Interior Designers to visit your showroom?
A: We offer a much larger selection of unique high quality rugs. Often times local designers can save the trip to Los Angeles finding exactly what they need in our showroom. Aside from our large selection we offer commissions to interior designers. This allows them to pass the savings on to their clients or be rewarded for helping their clients find the perfect rug.
Q:Describe the range of your inventory.
A: We offer high-quality, hand-knotted rugs in the following categories: new, old, semi-antique, antique, classics, traditional, transitional and modern contemporary. Our primary focus is being experts in Persian rugs.
We feel we have the largest selection of Persian/Oriental rugs in San Diego. Also many of our rugs come from rug-producing regions in and around countries like Afghanistan, India, Turkey, Kashmir, Nepal and Pakistan.
Q: What are some important factors a rug buyer should know about rugs before buying?
A: Keep looking until you fall in love. Pick the one you love. We emphasize color, size and quality, plus the following equally important factors:
- Prioritize your rug purchases according to room-to-room size and importance.
- Accent rugs and runners are easier to coordinate with the main rug rather than vice-versa.
- Furniture in a room setting determines the rug size. The goal is to create an island effect to visually hold the pieces together.
- There are no rules about placing furniture on or off the edges of the rug. Simply go with what feels right and functions best.
Q:What is the oldest rug you have in stock?
A: A 130-year-old antique Persian Serapi valued at $59,000.
Q: Describe what is inside your special vault.
A: Our special vault houses our masterpieces and many antique rugs.
Q: How important is thickness in making a quality rug?
A:The number of knots per square inch makes the difference in quality. Thickness is just what the weaver selected to make.
Q:What about a knot?
A: Hand-made knot density (knots per square inch) is an important indicator of rug quality. Most weaves are measured simply by counting the number of knots per linear inch along the warp (i.e., along the length of the rug) and the number of knots per linear inch along the weft (across the width of the rug) and multiplying to get the number of knots per square inch.
Q:Doesn’t it take an incredible amount of patience to explain the nuances of rug buying to the customers?
A: I’m delighted to explain the rug business to anyone who asks. I can start by going back 2,500 years or explain why one rug can cost $30,000 and another only $3,000.
Q:What is the difference between a $30,000 rug and one that retails for $3,000?
A: Rugs made by master craftsman command the highest price. A 12-foot-by-20-foot silk rug from Kashmir with close to 1,000 hand tied knots per square inch. (those little tufts in the rug) will run five figures. Perhaps a previously owned lamb’s wool rug that’s been well taken care of will sell at $3,000. It all depends on a combination of factors, which include country of origin, number of knots, quality of material (silk or wool) and age.
Q: Please explain the difference between machine made and handmade when it comes to quality.
A: Handmade rugs are made from natural materials and last for a generation or longer. If they are maintained properly they will increase in value. Machine-made rugs are adequate in some situations but they are not investment quality. Machine-made rugs are basically the floor covering such as a room off the pool or a high-traffic children’s area. Machine-made rugs have no resale value because often they are made from synthetic materials.
Q: How long has the Ghods [Oughts] family been in the rug business?
A: Our experience and craftsmanship comes from three generations of master rug weavers. My father owned three galleries in our home country of Persia and several more when we moved to the U.S. I have been a rug merchant for over 20 years.
Parts of this interview originally published San Diego Home and Garden