The essence of producing something or buying it not only lies in the amount of pleasure it may give you or how much utility it has for you. In fact, it has much more rapture to offer you when you're somehow giving your little contribution to the society. You get an innate feeling of pride and satisfaction when you directly or indirectly help others. We know that "We rise by lifting others".With that sort of upbringing, we always endeavor to lend our support to the society.
So you may call it pure serendipity or the efforts of the rug makers that every time you buy a rug, you're the one who is being socially ethical. You're fulfilling your obligation towards the people or acting for the benefit of the society at large.
Being a half centenarian, Home Decor Fine Rugs capture its duty towards the society.
Though the rugs are a beautiful covering of the floor despite being just a decorative item it happens to outshine a home in a mere house of four walls. Each handcrafted rug as the one we make largely contributes to the village artisans and the people from rural areas as they are involved in the making process.
By and large, the making process of rugs is not only limited to the people who are directly involved in manufacturing it but also the fibers, raw materials, tools, dyes, machine etcetera -all come from different spheres and by some means, all these people are helped massively when even a single rug is purchased. It's like that a whole vertical group of people who are even somehow related to the raw materials required to make a rug are benefited from your expense.
A large group of people in rural areas rely on seasonal work in agriculture for their survival and the artisans are nowadays gigantically neglected due to the inclination of the customers towards machine-made products. Hence, they only get limited employment opportunities throughout their lives. But we, at Home Decor Fine Rugs exert ourselves to employ these rural people and artisans to make carpets and give them a leg up so that we can climb together on the ladder of success towards a better and more promising future. We strive at guiding and helping these villagers to obtain the skills required to operate the machinery and carry out their work as artisans. Our company by such means is trying to succor some of the poorest people and improving their living standards. Our resoluteness is to unveil and foster the innovative capacities of these communities and support them to live a dignified lifestyle. They, therefore, have empowered themselves with their craft such that they are able to raise the living standards of their families in addition to gaining economic independence.
As a consequence, We are proud of ourselves in being in a position to empower these village artisans and people from the rural areas and transforming their ordinary lives into more meaningful ones. All our rugs ever made and sold thereby gives us an opportunity to help others.